4 Good reasons why you don't need another app
Did you know that mobile phone users in the UK spent more than four hours on average on their phone every day last year? While the number of minutes spent making calls on mobiles is steadily going down, the number of app downloads is climbing.
Integrate your CRM with other tools
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How to connect your integrations to your CRM platform?
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Techbit is the next-gen CRM platform designed for modern sales teams
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Why using the right CRM can make your team close more sales?
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You don't need another app
Did you know that mobile phone users in the UK spent more than four hours on average on their phone every day last year? While the number of minutes spent making calls on mobiles is steadily going down, the number of app downloads is climbing.
Consumer spend on apps has almost doubled since 2017, and apps were downloaded 2.3 billion times by users in the UK alone in 2023. The world of apps is booming, but how much do you really know about how they work? Here’s our deep dive into the darker side of apps, with four key reasons why you should consider ditching the downloads.
1. Privacy and data tracking
Contrary to popular belief, most mobile apps consistently collect lots of data about its users for basic functionality. For instance, if you pay for an app through a subscription service, the app's developer needs access to your address, name and bank details in order to verify your account status. This is the same for any in-app purchases, paid apps and paid affiliates within apps. Even with ‘free’ apps, you’ve likely still used personal details to set up an account such as your name, address, email and login details (including a password that many people tend to use for multiple accounts!) This level of data sharing is always risky, especially as we’re all guilty of downloading apps, entering all of our personal details and then never opening them again.
2. Intrusive ads
One of the major gripes with apps is the number of pop-ups or display ads. Free apps come with ads, and ads often bring an element of intrusion to our devices. Not only are these ads usually impersonal and irrelevant to the user, but they’re also destroying the over all user experience and make for a poor-quality app. Although this is the norm, it doesn’t have to be. The introduction of more natural processes – such as native advertising – are becoming increasingly more popular, and allow for better user personalisation and rich, relevant content.
So what's the solution?
We’re always asked about our own platform, and why we haven’t created a Journey Alerts app. Simply put, we choose not to build an app because we have a much better and more user-friendly way to deliver what passengers need on the channels they already have – like WhatsApp and Messenger.
Today's transport apps make a great deal of assumptions about people. For example, not everyone can read well or setup their own journey routes. There are also people who hate maps or don’t have a huge sense of direction. There are elderly people who could easily get confused downloading apps to their phones, or people who are just generally too busy to do so. Customers don't want to learn a new app. They often don't even want to download one. Ultimately, our goal is to give everyone the opportunity to access a simple, seamless travel tool - without the distraction or tracking properties of an app.
